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The Tradeshow Coach
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their trade show marketing strategies, Susan offers trade show booth staff training programs that increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.
A prolific author, Susan has written twelve books including "Meeting and Event Planning for Dummies," "Riches in Niches: How to Make it BIG in a small Market," made it to #1 in hot business books on Amazon.com, and her latest book, "The Complete Idiot's Guide to Target Marketing." Many of Susan's books have been translated into several languages, and her trade show booth staff training materials are used worldwide.
Time: 12:00pm - 1:00pm ET
with Online Events
Exhibiting at online events and online trade shows is far different from exhibiting at physical trade shows. In an online event, for instance, you're unable to gauge the body language of your visitors.
In this INXPO TV program, Susan Friedmann, The Tradeshow Coach, provides valuable tips for online event exhibitors. Learn how to engage with your visitors, generate leads, qualify leads and turn them into sales. Bring your toughest questions: Susan's already got them answered.
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